It is the age of content marketing, and blogging has quickly become the leading tactic that companies are leveraging to increase traffic to their websites and generate leads. But still, we see resistance. As with anything, there are always non-believers, but we want to use today's post to share the many benefits of blogging for B2B companies.
But, before we do, we want to share a little case study. A case advertising database study on ourselves. We're firm believers that if we don't try what we preach on ourselves, than we have no business selling it to our customers. So each technique that we talk about, we always test on ourselves first.
Download An Introduction to Business Blogging to learn how to build a successful content strategy for your blog.
Business blogging is precisely one of these tactics. When we first began building out our content strategy, we focused on three things: blogging, email marketing and social media. After a year+ of writing and producing content on a consistent basis, we can tell you out of the three content areas we focused on, blogging has produced the best results for us by far.
We've seen over 2x the amount of traffic
We've seen an 5x increase in leads
Our conversion rates have steadily increased each month
And we're ranking higher in search engines
We are proof that blogging, while time consuming we know, is a marketing tactic that truly does produce results. So, today we're going to talk in more detail about 5 benefits of blogging for your B2B company.
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