It's time to take your B2B company's digital presence to the next level.
Usually within the business world, especially when talking about a digital marketing strategy, it is believed that generating organic traffic should be one of the main concerns that must be taken into hong kong mobile phone numbers database account and, furthermore, one of the main goals of any campaign. This is a totally valid point, but it can be a half-baked point.
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Although generating qualified traffic to company websites is a vital element for growing the reach of each campaign and each digital strategy, it is also true that you need a significant portion of these new visits to become leads , and the nurturing of these leads (Lead nurturing) is especially important so that they can later become clients of your company.
In many companies, as soon as a significant number of new leads are obtained, they are transferred to the company's sales team so that negotiations can be started with each one of them. This is a serious mistake. According to figures, between 30% and 50% of the leads obtained thanks to a digital strategy are not yet ready to talk about a purchase. For this simple reason, it is very important to carry out a lead nurturing process : thanks to this tactic you are educating them so that they can understand their own needs and see that your services are the answer they need.
WHAT IS THE BEST WAY TO NURTURE ORGANIC LEADS?
Without a doubt, the best way to nurture your organic leads is through a filtration process, a funnel tactic in which each of its stages represents a substantial advancement of the leads within their respective buyers journey. However, we don't want to sound too general or unclear, so we'll go over the details of such a tactic a little later.
Now, one of the first steps you can take before you start developing your lead nurturing tactics is to carefully review the numbers you get from your digital strategy: the volume of traffic, the sources of said traffic, the number of leads you convert from organic traffic, etc. This way, you can think in much more concrete terms when developing your lead nurturing tactics.
Here at X3Media we want to help you with your entire digital strategy. That's why today we want to show you some essential steps you can take to nurture organic leads within your Inbound Marketing strategy so that you can enhance and streamline all digital marketing efforts within your company.
