Case studies and how-to articles about email marketing

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MarketingSherpa has been reporting on email marketing for 25 years. So while some of the exact features mentioned in the below content may have changed, there is still much you can learn from the strategy and approach.

General email (to help with overall context)
The Most Popular Email Marketing Articles From MarketingSherpa’s 20 Years of Publishing
Email Marketing 2016: Nine case studies that show how marketers challenged “best practices” in key driver email campaigns
Email Marketing: 4 quick case studies to help you get higher open rates and more online sales
Crafting compelling subject lines
Email Checklists (Open Value Force uruguay whatsapp resource and Open Cost Force checklists)
Email Subject Lines: 9 tactics to grab attention and boost open rates (part of this free email marketing reports bundle)
Subject Lines Tested: How to write subject lines that double your clickthrough rate
Crafting persuasive content
Email Checklists (Click Cost Value and Click Cost Force checklists)
Are letter-style emails still effective?
Email Marketing: What I’ve learned from writing almost 1,000 emails for MarketingSherpa
Sales Funnel Copy: Five questions to help you create powerful message levers (this isn’t about email specifically, but could have some good context for writing email copy or an email series)
Email Marketing: How to engage with your current prospects and drive more traffic to your site
Understanding Customer Experience: 3 quick marketing case studies (including test results)
Interactive Email: 6 tactics to leverage the influence of social reinforcement