The world of B2B marketing is full of technical terms. There may be a surprising number of words you use without really understanding them. So, this time we will explain marketing terms that start with "sa-so."
Marketing terms starting with "sa"
Search Engine Optimization (SEO)
This is a measure to make the web content you create appear at the top of the search results when a user searches for a specific keyword on Google or other sites. This is the so-called "SEO" approach. By appearing at the top of the search results and getting clicks on the search results, you can increase the number of visits to your website.
The most important thing in SEO is whether you are turkey b2b leads creating original content that satisfies the user's intent. So how do you satisfy that intent? One way is to analyze the content that ranks highly.
For example, if you search for "B2B marketing," the following articles will appear at the top of the results:
Displaying search results
Basically, search engines display content that contains information that meets the needs of users at the top of the results. Therefore, we can assume that people who search for "BtoB marketing" are looking for information on the latest trends and methods.
Additionally, "People Also Search For" can be useful in figuring out what other information people are looking for.
Search Suggestion Results
Search Engine Marketing (SEM)
This is a general term for marketing measures that approach users who use search engines. The aim of this approach is to attract users who search for specific keywords on Google to your company's website, and typical methods include the aforementioned SEO and search engine-linked advertising (listing advertising).
Basically, users who use search engines arrive at information with a fairly clear purpose. For example, users who search for "BtoB marketing efficiency" are looking for ways to improve efficiency. If you have content that meets this user's needs, it will appear at the top of the results.
Users who view the content will then learn that the introduction of MA tools is one way to improve efficiency. In addition, content is also provided that explains what MA tools are and introduces recommended MA tools. If your company uses MA tools, the content that appears at the top of the page may lead to a sale.
Service Level Agreement (SLA)
A service level agreement (SLA) is a standard of "quality guarantee" that a service provider shows to users. If the SLA is not met, the service provider will make some kind of guarantee in the contract.
For example, an SLA may also include "after-sales support," which provides support if any defects are found after purchase.
Originally, SLAs were used to define quality standards, but in B2B marketing, they can help both the marketing and sales departments set their own goals.
For example, if the marketing department sets a goal based on the SLA, such as "how many leads should be handed over to the sales department and in what state?" The key is to define it in terms of quality and quantity.
On the other hand, sales sets goals such as "how long to wait before re-approaching a potential customer" and "when to make a second call." The marketing department and sales department each set their own visible goals. This can lead to smoother cooperation between the departments.
Site map
As the name suggests, a site map is a visualization of the overall content on a website. Its role is to inform users and search engines of the content on the site.
Sitemaps can be broadly divided into two types:
XML Sitemap: Tell search engines what's on your site
HTML Sitemap: Tell your users what content is on your website
In other words, the types are divided depending on whether they are communicated to search engines or users.
