360º Digital Marketing | SiteMap 4

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In previous programs we have mentioned the concept of “360º digital marketing” on several occasions , but what exactly does that mean? The idea is as follows: combining different digital marketing services increases the effectiveness of a strategy and promotes a greater return because there are specific services for the different objectives to be achieved.

What's the point of having a website that no one visits? The short and cruel answer is: it's no use. And what if it gets a lot of visits but doesn't generate any business? The answer is the same. Remember this: the effectiveness of digital marketing starts with your website, which must be able to contribute to your marketing and sales objectives ! To do this, you need someone who thinks strategically about it, with content that stimulates interest, generates requests for information and boosts sales. And of course, you need to achieve a good positioning in search results.

To achieve all this, it’s not enough to hire a web developer. At the very least, you also need a good web copywriter and a search engine optimization specialist. And they need to work together twitter data because texts influence the positioning of the website. Of course, if you only want to spend 500 euros on one thing, you can be sure that you won’t get what you need .

But the combination of Web Development , Copywriting and SEO is just the essential package . A 360º digital marketing plan considers the existence of 4 types of media :

Own Media , those that companies control, for example the website
Paid Media , for example a Google Adwords campaign
Shared Media , someone who shares a post published on your company's Facebook page
Earned Means , for example a recommendation or a review of your products or services
Obviously, the selection of the type of media and specific services to use will always depend on the business and the objectives in question , the target audience and the stage of the purchasing process to be worked on . This is precisely the first challenge of a digital marketing agency: its job is not just to provide you with service A or B, it is to think about your business and define the most appropriate marketing mix so that you can multiply the points of contact with your potential customers and maximize the effectiveness of each of them. And then, to move from theory to practice; and to report to you based on measurable data.