Aspects that affect corporate image

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It may be difficult to list so many tangible and intangible ways that can influence the creation of a good or bad corporate image. However, here are the main questions you should consider when thinking about your business's image.

Is the name you use for your brand appropriate to the context?
Does the logo make you identify with it?
Does the slogan define your corporate image in one sentence?
Regarding the website, is it aligned with the message you want to convey?
Do the colors you use match the feeling you want to convey?
If you have a physical location, what is the atmosphere that this place has for its visitors?
Do employees know the importance of their treatment of customers in the corporate image?
It is worth noting that someone outside the company is the best option to give you transparent and concrete feedback . What is right in your opinion is not always going to be right for the public you work for , and corporate image is mainly about this.

The importance of taking care of your corporate image
A corporate image is not built overnight, however, it can happen that lithuania phone data it is destroyed in a matter of seconds, and perhaps not for the entire public, but for a large part of your clients.

When thinking about corporate image, always keep in mind that it will be harder to compensate for a bad customer experience than to work to give them the best possible experience from the start.

When working to develop the corporate image, not only the reputation of the company is taken into account, but also the added value of maintaining an excellent image .

Just look at luxury car brands or expensive watches to see the difference. Apple , with its many devices, sells cell phones and computers just like other brands, but what allows them to charge more and stay at that level? The corporate image they have developed behind their products.