Many companies have not yet caught up because they do not understand the importance of creating a responsive and fast website to have a digital presence. However, this is a serious mistake that prevents companies from closing new deals every day. Considering that, when searching online for a service or product that your company offers, the consumer will find your competitor's page. Having a responsive website that opens quickly is increasingly essential and we will explain more about it to you!
Responsive and fast website: your customer's experience Let's say you're on your cell phone, searching on Google for a service in your area, something that requires a bit of haste. Using your 4G, several search results appear and you click on one of the links that appear as a result.
If this link doesn't open iran email list the page quickly or opens a website that isn't responsive, what's your reaction? That completely disconfigured website will make you go back to your search, aiming to find a website that you can browse using your cell phone.
Do you see how this happens to everyone at some point in their lives? Every time this happens to a customer who visited your website and didn't have a good experience, your company loses opportunities. Every user who stops browsing your page and searches for a competitor is a sale that could have been closed. And this only happened because your company made the mistake of not investing in having a responsive website that loads quickly.
Loading speed is one of the pillars for being the first in searches. It is very common to want to be the first link that appears as an answer option in potential consumers' searches. However, without investing in the loading speed of your website, it is impossible to achieve this result. Currently, Google uses this loading speed as an important parameter to position websites as a search response.
In other words, your website’s performance is closely related to its positioning on Google. It’s impossible to have a good position if your website is slow or unresponsive. After all, these are two characteristics that directly affect the customer experience. Even if you invest in optimizing your content, if your website doesn’t perform well, it won’t be one of the first links in the results for your potential customers.
Therefore, one investment is closely linked to the other. It is essential to think about SEO optimization strategies that look at the website as a whole. A good analyst will be able to point out flaws and opportunities for improvement, so that your page is able to rank well in different searches.
The rise of mobile consumption Every day, more users connect with brands and companies using their smartphones. It is essential that businesses are aware of the need to communicate appropriately with these consumers. After all, many contacts that begin via smartphone end in sales. Think back to the last 12 months and realize that you probably bought something using your cell phone.
This is an increasingly common behavior and will continue to become more popular, thanks to increasingly easy access to the internet. Therefore, all companies seeking to remain competitive must realize the importance of being online, with good accessibility conditions.
Slow and heavy websites are difficult to access via mobile. Therefore, in addition to thinking about adapting your page so that it is accessible on any device, it is important to think about loading speed.
For this reason, it is essential that all companies adapt, always updating their website so that it is mobile-friendly.
How do I know if my responsive website is fast enough? If your company has already invested in its own responsive website, it is natural to have doubts about the page speed. After all, it is not enough to be responsive. The page must load quickly enough to be accessible from smartphones and tablets connected to 4G.
Because this is a very important criterion for your page to be well ranked, Google itself has launched a testing tool. Search Console allows you to enter your website and test for free whether it is compatible with mobile devices. As a result, you will have an important analysis of your page, allowing you to have useful information about possible improvements that need to be made.
This way, your website can be optimized to meet the demands of mobile users, ensuring good performance for all accesses. This is important not only for your company, but also for the consumer. After all, any search that results in a page with good content is naturally pleasant for the customer.
This is a good way to establish a bond with the company by accessing high-quality content that makes a difference in relation to your doubts. Considering that all research is motivated by a concern, doubt or need, it is interesting for companies to recognize what the doubts, concerns and needs of their target audience are.
This way, you can offer quality content on your websites, allowing for multiple daily visits. After all, a responsive page with quality content is naturally attractive and has a high potential for conversion.
PageSpeed Insights Is updating your page with the previous tool still not enough? PageSpeed Insights is a tool that allows you to implement improvements to your page. The process is very similar to using the previous tool. The goal is to perform a complete analysis of your page, so that improvements can be implemented based on the analysis.
It is interesting to use both tools to have free analyses on different aspects of your page. This way, it is possible to make consistent improvements to your website, ensuring maximum performance so that the page is pleasant for all your consumers.
After all, a well-performing website is the kind of investment that gives a great return to the company. It is a portal that will be responsible for closing potential sales and promoting the company every day throughout the year. Having a page that attracts the audience that is interested in your business, and that is fully optimized, is important for quality advertising about your company.
Website optimization must be ongoing. It is important to understand that building a website requires an investment of time and money. It is essential to have a team responsible for maintenance that is not just focused on adding new content.
Your team should perform periodic checks on the page. The aim is to find and remove broken links, optimize slow pages, fix errors and improve the content. This way, your page will have real relevance for everyone who visits it. This is important for ranking and for each visitor's experience with your brand.
After all, many people discover your company through your website. That's why it's so important to invest in ongoing care for your website. In addition, the experience offered online should follow the same standard as what is offered at your point of sale.
How to make a website responsive? If your website is not yet responsive, it is important to hire a website developer who can work on this aspect. Considering that this update is essential for maintaining your website to continue being a worthwhile investment.
Nowadays, few large companies’ websites have yet to be updated to become responsive. After all, it is impossible to ignore the fact that nowadays, consumers access their favorite websites using different devices to complete the access.
Depending on how your website is configured, you may opt for a mobile version. However, it is always best to have a specialist make the adjustments. This way, your website will look professional and reliable. It is especially important to take care of the image of your page when it comes to e-commerce.
a trustworthy image, your customers may be hesitant to make their first purchase from your company. Therefore, the ideal is to have a layout that is easy to open on your customer's mobile phone screen, but that conveys professionalism in every detail.
Leave your website in the hands of experts To ensure that your investment yields the expected financial return, entrust your website to experts. Our team is made up of skilled and experienced professionals, ideal for helping your company achieve the right digital presence. Improving your website or creating a page from scratch is a job for experts, aiming to ensure that all your investment yields the desired return.
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