Each piece of content serves a different purpose in your sales funnel, so you need to identify the goals for each page and set KPIs to track monthly to evaluate the effectiveness of your content marketing campaign.
Content generally serves a variety of purposes, including:
1. Increase traffic to your website.
2. Move the needle to selected keyword terms that are within reach.
3. Ranking for additional semantically related canada consumer email list keywords.
4. Help drive conversions through your website.
5. Increase awareness of your brand and business.
6. Provide thought leadership or topical authority on the subject.
2. Build your website architecture
The best way to set up your information architecture is with a town-down pyramid approach segmented by categories. Essentially the idea is that by building subtopics around a central piece of content you will use internal linking to help your core service pages rank better.
When thinking of subtopics, you should analyze long-tail variants of topic-related keywords that have high search volume. You can use Google Keyword Planner, SEMrush, Ubersuggest, or even related search phrases within Google search queries.
One of the best resources is a competitive analysis. Leverage SEMrush, Ahrefs, SpyFu, or another competitive analysis tool to evaluate the following metrics:
Keyword gaps for selected terms.
The web pages that receive the most traffic.
The content that has the most backlinks.
Content that receives positive social signals.
To create a more cohesive strategy, you need to understand what people are looking for and what is important to them as consumers.
Google Trends also provides great search data on related queries with high search volumes that aren’t covered by other Keyword Planners.
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