All Google Ads advertising is billed either CPC (cost per click) or CPV (cost per view) . click or impression - which in turn affects the quantity of your ad(s) displayed.
However, the cost of your ad must also depend on how many competitors are active in the market for the desired presence. Ad quality is Google's assessment of the quality of your ads and their match with keywords and landing pages. High-quality ads can lead to better ad positions, while poor-quality ads may not appear in search results.
Effective lead generation is the direct route to new customers , but how does it work in practice? You can find answers here in our guide with 27 tips for lead generation.
The 8 biggest mistakes B2B companies hong kong whatsapp data make when using Google Ads
We often see that clients often overlook relevant points or make mistakes in their Google Ads strategy. Here are the eight most common:
— 1. No goals —
Many of the companies we deal with give surprisingly little thought to what results they actually expect from their Google Ads campaigns. Often, large sums of money are spent on ads, but no one in the company really knows their true value. One thing is certain, however: the measure generates traffic on the website. But this traffic in itself has no explicit value - as long as it does not lead to more customers and thus higher sales.
Before you place ads on Google Ads, you should therefore set clear and, ideally, written goals for your measures. You need to find out which target group you want to address, how you will reach them and how your users should act via actions or conversions. Here is an example of parameters to be set.
- Board index
- All times are UTC
- Delete cookies
- Contact us