Press consultancy is a specialized communication service that works with the media . This service can be performed by both sole professionals (independent journalists) and by communication companies with greater investment and greater results in the production of content and reach of publications, which is what the vast majority of clients want: an endless production of content on the subject and reaching target audiences, the biggest pain point for clients. A press consultancy company has highly qualified professionals to advise on the promotion of a brand, product, service, event, among others. The press consultancy develops a strategic plan so that 99 acres database the brand is well received by the public. The client hires the press consultancy to create a publicity plan and to obtain publicity for their products and services.
Press office
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Why hire a press office?
You don't have time to take care of all the activities related to content marketing.
A press office will help you promote your products and services in the market.
Customers and partners identify more with your business when they are well advised by a team of specialized professionals, showing you or your brand in the right place and at the right time. If you're not seen, you're not remembered!
Press relations are a great option for those who want to have access to the country's main media outlets. Their role is to place your product, service or brand in the media in an appropriate manner, with the aim of reaching the largest possible audience, and in an organic way (your company being discovered in search engine searches).
Whether you are an entrepreneur, executive or freelance professional, being present in the media is a way to attract and retain customers. Press relations are a great way to boost your brand and make it increasingly well-known and consolidated in the minds of your potential customers.
Press office
image: Canva.com
Tips on how to choose the ideal press office for your company
There are many companies that offer press office services , but it is important to know how to identify the ideal company for you! If you are thinking about hiring a press office , here are some tips to help you make the right choice:
Time in the market : The amount of time working as a press officer is 50% of what you need to find to make your choice. Companies or professionals who are new to the market may even have a certain skill and competence, but they will lack the knowledge necessary to publish certain articles, which only a company with a lot of time in the market and long-standing “contacts” can open doors in certain newspapers, radio stations, magazines, etc. Yes, knowledge is everything in this area;
Number of articles published: The more articles published, the more it will show you the capacity of the Press Office Company to promote your product/service to the general public and your target audience. The more articles published in different media, the larger the audience will be reached;
Quality: Quantity alone is not enough. Quality positioning will indicate the degree of return you can get from a publication. It corresponds to the other 50% that you look for to make a good choice. For example, magazines, websites, radio and TV stations, which have a huge audience, are much more likely to “give” visitors to your website. Another advantage: Quality media, especially quality websites, have enormous domain authority on the internet. And this authority is measured and classified by platforms such as Moz, Alexa, Ahrefs and Semrush, giving websites a position in the world ranking from 0 to 100. The higher the number of a website, the greater its authority and, with it, its presence on the first page of Google. When an article of yours is published on a Quality (Authority) website, a kind of “transfer of strength and authority” occurs to your company’s website, making it grow in organic searches. It is a medium and long-term effort, but it will bring solid results. And this goal can only be achieved by highly experienced Consultants specialized in SEO. Yes, an excellent Consulting service must include writing skills in Copyright and SEO, further increasing the chances of obtaining the desired results.
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