We can see that Coindesk posts much more than Coinbase, with many tweets based on links. This is to be expected, as it is a news publisher that distributes a large amount of news.
Can Coinbase increase its posting rate, experiment to find the sweet spot of posting to engagement ratio, and compete with Coindesk? Which links does Coindesk share that get the most engagement?
The Mentioners tab allows you to find information about those talking about competitors and find potential influencers to approach as part of your strategy:
mentions
Growth and market presence
It is also interesting to know which competitors are india telegram data experiencing a decline in activity and seeing their growth decrease:
Is it a product issue? Should they be upgraded or should new products be designed?
Is it a marketing issue? They haven't invested enough in advertising while their competitors are increasing their paid search budgets?
Has their site been affected by an algorithm update or manual penalty? This could be an opportunity for you to take their market share.
In Semrush .Trends Traffic Analysis, we can see that Coinbase has seen real growth over the past six months:
traffic growth
The Growth Quadrant didn't indicate it was a disruptor, so let's compare with market traffic:
traffic trend
We can see from Total Traffic Trends that Coinbase's growth is correlated with market growth, and therefore it is benefiting from favorable economic conditions.
What channels are working for your competitor?
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