Other marketing tools

[bappymohammad]

The reports on Mailchimp and Getresponse are very comprehensive: you can track all the usual things like open rates, clicks, and unsubscribes, but you can also drill down even further: for example, you can search for someone on your mailing list and get an overview of what lists they are on; their location; IP address; and which emails they have previously opened.

This is all very useful data for understanding your audience and informing your future, if rather Orwellian, marketing strategy.

One Mailchimp reporting feature that I really like is the “engagement stats” panel. As the name suggests, this shows the percentage of your subscribers who interact with your email newsletters often, occasionally, or rarely.

You can also identify and email your most engaged saudi arabia phone number list subscribers in Getresponse; however, this is a slightly more manual process that involves creating a segment of people with a high engagement score.

Getresponse’s reporting system has an excellent feature that Mailchimp doesn’t have: its automatic creation of emailable “groups” – based on a more specific user action – after an email is sent.

After an email broadcast, Getresponse will show you different segments of contacts who took specific actions: you will see groups of people who opened your email, did not open your email, clicked on your email but did not complete a goal, etc. This is extremely useful for sending quick reminders or follow-up offers to relevant contacts.

All in all, however, the reporting functionality in Mailchimp and Getresponse is very comprehensive: both tools will allow you to get a very complete overview of the performance of your newsletters.