Customer Purchase Process: 4 Key Steps to Decision

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Learn the stages of the Buying Process with examples and learn how to balance content production. Check it out here!

Digital Marketing Agency
Consumer behavior has changed!

Nowadays, you go through a whole process before purchasing a product or service, and not everyone is ready to take this action the first moment they come into contact with a company.

For all this to flow and achieve the final objective, it is essential that truemoney database you know the purchasing process, the topic we are going to discuss in this content.

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In this article you will learn:
What is the purchasing process?
Stage 1: Learning and Discovery
Example of this stage of the purchasing process
Stage 2: Problem recognition
Example of this stage of the purchasing process
Stage 3: Consideration of the solution
Example of this stage of the purchasing process
Stage 4: Purchase decision
Example of this stage of the purchasing process
Guide to producing content in the purchasing process
What are the 5 stages of the consumer purchasing process?
Purchasing Process Flowchart:
In practice: how to identify the contents of the purchasing process:
What is the purchasing process?
The buyer's journey is the set of stages your target audience goes through before becoming a customer.

It is divided into 4 stages: learning and discovery, problem recognition, consideration of the solution and purchase decision.

Digital Marketing Agency
Some sources present it in 3 stages: awareness, consideration and decision.

Stage 1: Learning and Discovery
At the beginning of the process, the consumer does not know (or does not know very well) that he or she has a problem or a need.

They are still developing interest in a certain topic and your company's goal is to capture their attention so that they will later realize that they have a problem or a business opportunity.