Shopify dashboard showing how a baby

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Before any thought goes into optimizing your search engine, you need to ensure the back end of your website is configured to display accurate results.

“Our top technique for improving ecommerce search experiences is refining and expanding our product tagging strategy,” says Erin LaCkore, founder of jewelry brand LaCkore Couture. “Tags are critical for accurate search results, so we’ve put significant effort into ensuring every product is well-tagged with relevant, searchable terms.”

After restructuring its tagging approach, LaCkore Couture saw a 15% increase in search-driven malaysia phone number list conversions. This shows that strategic improvements can yield substantial results even within the default search function.

shower journal is tagged with “stationery” and “baby-shower”

Shopify merchants can easily add, change, and customize tags on their product listing.

Richard O’Connor of First Mats also suggests using search analytics to discover the terms your target audience is actively searching for. This will allow you to learn the language and phrases people use for your products.

“For example, if your store sells men’s shoes, you may find that users search for loafers, brogues, and other specific shoe types,” says Richard. “Make sure you’re using these terms on the relevant products in your store to ensure that customers find them when using the search function.”

2. Provide a clear and prominent search box
The search bar on your ecommerce store is amongst one of the most interacted-with elements. Studies show 69% of consumers go straight to the search box when they visit an online store. This figure may be higher for returning visitors who weren’t able to find the item they wanted to buy in a previous shopping session.