Warm up your audience on social media

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It's time to consider your upselling and cross-selling actions to increase your customers' average receipt.

Social media channels can be a valuable help for your business and to arrive at the Black Friday period with an audience ready to purchase your products or services.

Remember that selling is always the result of a journey. A journey in which users discover your business, identify with your values, appreciate it, gain trust and, finally, buy.

This means that in your content marketing plan you hungary phone number list will have to include content that aims to generate a relationship with people, that is useful to them or that is inspiring or entertaining . It would be a big mistake if you limited yourself to showing only your commercial proposals.

Some examples? You could create content that engages your customers: interviews, for example. Or, content that aims to solve some of the most common problems related to your industry . Or, even, content that shows “behind the scenes” of your business.

Content like this is helpful in starting to build a relationship with your followers .

Part of your editorial plan should include your offers, of course. In particular, before the Black Friday period you could create content that anticipates your offer and testimonials from customers that help them perceive its value.