It's great to get new website visitors, but it's even better to convert them into paying customers. That's why it's important to also advertise online to those who have visited your website in the past but haven't made a purchase yet. This activity is called retargeting .
Social networks
They often find it difficult to connect with customers as businesses – especially because the B2B customer journey is more complex and more people make purchasing decisions.
However, social media is a great way to increase brand awareness and share content – such as blog posts, webinar invitations and recaps, statistics, industry news, and short videos. 70% of B2B customers watch TikTok or YouTube before making a purchase, as it is the fastest and easiest way to get the information they need.
Social media presentations can be much more successful if specific employees , not just the brand , are involved . For example, they cash app database can share what it's like to work at the company and what goes on behind the scenes.
It is also important to note that not every social network is suitable for every business. The exception is LinkedIn . In the case of B2B, it is definitely worth setting up an account for your company on this platform.
A good example of social media presentation is the Instagram profile of software company MailChimp . The company shares graphically excellent, engaging and entertaining images and videos. There are also customer stories and references that have a great impact on potential customers in the consideration and decision-making phase. MailChimp also uses the LinkinBio tool , which allows visitors who are interested in the page to easily navigate to other content presented by the company elsewhere on the Internet.
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