How are results measured in Digital Marketing?

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To be successful in analyzing the results, you must follow a few steps.

Definition of objectives
First, you need to set your goals very clearly. By knowing exactly what you want to achieve, your team will have a clear vision of what to look for and what to evaluate in your projects, campaigns and actions .

For some brands, the goal is to increase awareness, for others, the focus is on improving the authority of the company name. So always analyze the results with those goals in mind.

It is also important to think of clear and easily measurable objectives. A good definition of goals helps to monitor results and improve communication with the team.

KPI Definition
Next, define your KPIs very well . Indicators, as we have seen, define the scope of your analysis and allow you to know exactly how the goals will be achieved. Your team develops a clear vision of the results and is able to know in detail everything they need to know about the tactics and decisions taken.

Metrics should be chosen carefully, as should targets. Some metrics are not very helpful to the company, as they only serve to boost the egos of the professionals involved (the so-called vanity metrics).

Others may make sense in one company but are not useful in another. You need to know your business, your problems and what you want to achieve, as well as study the market to understand how to properly measure the results.

It is also essential to think about the duration of the metrics and the analysis period (biweekly, monthly or half-yearly).

Use of tools
Another important tip is the use of analytical argentina phone number list tools. These solutions allow for global control of metrics and KPIs using fully customizable dashboards and panels . This makes it possible not only to monitor indicators, results and changes in status, but also to share the results with other members of the team.

The systems allow easy visualization of the evolution of the indicators and also generate graphs of the results to optimize the team's understanding.

Tools like Google Analytics are very useful in this regard. Marketing automation solutions are also very useful.

Also worth mentioning are CRM (Customer Relationship Management) and Business Intelligence (BI) applications .