Top Artificial Intelligence Technologies for Marketing

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AI is much more than a technology , it also brings together algorithms , codes and data that can perform different functions.

Now, let’s better understand what are the main Artificial Intelligence technologies that can be used in business marketing, as they are often used together to develop better products, services, and strategies.

So let's look at some of them!

Machine Learning
Machine Learning stands for automatic learning. According to this concept, machines process large volumes of data and identify patterns that generate knowledge about user behavior .

This way, they can continuously learn and improve their decision-making , even without any human intervention.

Deep Learning
Deep Learning is a deep dive into machine learning . It is based on neural networks, which use more complex algorithms to approximate the functioning of neurons and the human brain.

Combined with machine learning—which works in a more linear manner—this concept improves the ability to process data and generate intelligence.

Natural Language Processing
Natural language processing (NLP) is the ability sweden phone number list of machines to communicate with people in human language .

In other words, it is the area of ​​Artificial Intelligence that approaches linguistics to understand the expressions, idioms, jargon, syntactic rules, semantic relationships and everyday errors that make human language so complex, that is, an unstructured language.

Because computers use structured language, they need algorithms and systems to understand humans and give them answers using natural language.


Computer vision
It is the ability of machines to see like human beings . The intention is to imitate human vision, which can capture the light reflected from an object, identify the environment around it, analyze the information and store it in memory.

In computer vision , machines are also able to do this and can make intelligent decisions based on what they see.