Using qualitative data

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Customer feedback (reviews, surveys, social media) : Understanding customer opinions and sentiment can give you insights on how to improve engagement.
Customer journey map : A diagram illustrating the entire process a customer goes through when interacting with a company. It can be used to identify issues in the customer experience and effectively implement measures to improve engagement.
Setting and monitoring numerical targets
It is important to set specific numerical targets using the canada whatsapp number data above indicators and monitor them regularly.

When setting goals, be sure to set realistic and achievable numbers based on an analysis of current data.

5. Strategies for improving engagement (practical measures based on customer understanding)
In order to increase customer engagement, it is essential to implement strategic measures based on a thorough understanding of customers.

It is important to take steps to build ongoing relationships rather than one-off campaigns.

Here are three practical strategies to approach this:

1. Deepen customer understanding (segmentation, persona setting, etc.)
The first step to increasing customer engagement is to deeply understand your customers.

To do this, customer segmentation and persona creation are essential.

By dividing people into groups with specific attributes and behavioral patterns rather than simply referring to them as "customers," and accurately grasping the needs of each group, you can develop an effective engagement strategy.

Customer segmentation: grouping your customers
Customer segmentation is the process of grouping customers based on common characteristics.

Rather than simply dividing by age and gender, you can create more detailed segments using various data such as purchasing history, website behavior, survey responses, and lifestyle, resulting in a more accurate understanding of your customers.

For example, on an e-commerce site, possible segments might include "frequent purchasers," "high-value purchasers," "new customers," and "customers who prefer specific products."

By taking a different approach to each segment, you can achieve more personalized communication and increase engagement.