What is an anchor text and how important is it in SEO? Find out everything in our complete guide

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The power of links in SEO is enormous. Thanks to them, Google can identify which sites are most relevant to users' searches and, thus, give them a better position in search results.

The logic is this: if a page receives a lot of references from other authoritative websites in that niche, it means that it is relevant within its market. That is why link building is so important for website optimization.

Within this logic, there is another relevant factor that the search engine also evaluates, in addition to the quantity and quality of links for a page: its anchor text .

So, if you are committed to SEO work for your website, you should know the power of this factor. But you should also know the care you need to take when using it, so as not to be penalized by Google.

In this post, we're going to clarify everything uae phone number list related to anchor text, show you its importance, and present you with the best tips for using it correctly. Shall we begin?

What is an anchor text?
Anchor text is the visible text that is clicked to access a link that takes you to another page. For example, in the phrase "investing in SEO is important", the word "SEO" is the anchor text of the link. In HTML , you'll see the code like this:

In texts on the Internet, it is common to find links that take the user to other pages that provide more information. In this way, anchor texts prevent information from being limited to the text being read, since the links are inserted naturally in the context of a sentence and enrich the content.

Therefore, anchor text accurately describes the content of the landing page and contextualizes both the user and the search engine about what they will find on it.