Train your staff effectively

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Synchronization between your channels and your communication also means that you can offer a personalized service and brand experience. The ultimate goal is to create synergy between each channel, and for this your communication must be consistent. For example, a customer who is in the store should be able to easily see online if a certain item is still available in another size. Your communication must be clear and consistent across all channels.



3.
As the in-store shopping experience becomes more personalized, customers also have higher expectations. There’s a shift from “customer service” to “customer experience,” and retailers need to adapt. The foundation of a good customer experience starts with, first, good communication and, second, your staff.

Consumers are now very well informed with all the information available online. This means that they usually know all the ins and outs of products, as well as what your competitors are offering. It is british student data therefore crucial that your employees are as well informed, if not better informed, and that they are able to offer all the information about the products you sell. Customers should not feel like they know more about a product than the salespeople.


4. Invest time in data analysis
Because (potential) customers are now present on many channels, it is easier to collect data. Customers leave traces everywhere, for example:

A basket that has not yet been validated;
How often they visit certain pages of the website;
The devices they use when visiting your online store;
The discount codes they use;
A form they fill out when they subscribe to the newsletter;
Mention in the social networks of the store or brand.
Customers also leave a trail of information when they use their loyalty cards. Your POS system can also be a rich source of data. Therefore, you should opt for a POS software that can also provide detailed data reports.