Emails can also be useful for improving engagement with your prospects and your marketing automation processes . For example, you might want to send a reminder email to users to leave a review for a certain product they recently purchased.
This can be done by using an email marketing API to send the message at the most opportune time. This way, you can generate greater interaction and provide other customers with useful product information.
In the example above, you can see how PcComponentes uses an email marketing API to send a simple, yet concise and effective email.
In addition to inviting the recipient to rate the product they have purchased ecuador phone number list and offering an incentive to do so in the introduction, it includes a link to rate other products purchased by the recipient and, at the end, reminds them of some of the brand's value propositions such as 24-hour delivery and 100% secure payment.
If you use certain webhooks on your website or in your emails to automate your lead nurturing processes , you can also use an email API to schedule them automatically.
This brings us to the next point on the list:
Connecting other software tools to your email marketing
APIs exist so that developers can connect the functionality of one tool to another. That is, in addition to connecting your email marketing tool to software or websites you create, you can also use an email marketing API to connect it to other tools you use.
Two very common examples of tools that connect with an API are CMS and CRM systems.
CMS: If you use a content management system or CMS to publish content on your website, you can use an email marketing API to send your contacts an automatic email when a new post is published on your website.
CRM: You can use an email marketing API to automatically sync your email contacts with your customer relationship management (CRM) tool and set up trigger events. This way, when one of your contacts meets a certain condition, your CRM will automatically send them an email that you designed in your email marketing platform.
These are just two examples. If you use a tool that has an API and you come up with a way to connect it to email sending, you can link it to your email marketing platform to do it automatically.
Create custom data dashboards and reports
In addition to sending emails and syncing contact information, email marketing APIs also allow you to access performance statistics for your emails. This is useful if you want to create custom email marketing data dashboards or automatically integrate your email data into other marketing reports without having to manually export the information from your email marketing platform.
Conclusion
There are many different reasons why someone might use an email marketing API, and that's why it's important to know what capabilities it has before using one. But one thing you should always keep in mind when choosing between different email marketing API providers is scalability.
Your business can grow quickly and you may find yourself needing to manage a larger and more complex contact list overnight. It wouldn’t be nice to discover that the API you had integrated can’t handle it (or that the price suddenly goes up to an amount you can’t afford).
If you are a website owner or developer looking for an email marketing API that allows you to scale to any volume while keeping the price reasonable, try Brevo.
Email remains one of the most direct and effective communication channels for businesses to interact with customers. With the help of email marketing providers like Brevo, businesses can send mass mailing campaigns to a large volume of contacts and replicate their personal emails “one-to-one” on a large scale without having to worry about email deliverability or setting up their own SMTP server.
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