Social media is becoming part of your marketing strategy

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1. Omnichannel more present than ever
Technology will gain even more ground this year, further strengthening the omnichannel customer experience. We already told you about it here , the omnichannel revolution is well underway. The key for retailers who have physical and online stores is to optimize all customer touchpoints to create a coherent and uniform journey for them. If you don't have an online store yet , now is definitely the time to get started!

Retail Reinvented: 4 Dominant Trends in 2018

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Today, social media is no longer just an information tool. It has become the main tool that brands use to promote, interact and sell. Therefore, you should not skimp on using social media to advertising data reach your existing customers and all your potential customers all over the world. Use new features such as Facebook Live, Instagram Stories or even the good old Snapchat.

Retail Reinvented: 4 Dominant Trends in 2018

3. The evolution of conversational commerce
In 2017, we saw significant growth in “conversational commerce.” While in the past, a customer service number or email address was enough, today, companies offer to interact with their customers via chat, Whatsapp, or private message on Facebook. In 2018, we expect to see this develop further in a new form, that of “voice commerce” and the use of voice platforms and interfaces such as SIRI or Amazon Echo to make a purchase.

4. Pop-up stores
We also expect to see more and more pop-up stores opening. Since the costs of a physical store can be very high, retailers are looking for alternative solutions to still present their products. This has given rise to concept stores which offer good visibility to independent brands. Even renowned brands like Amazon are now using concept stores . This is an avenue to consider if you do not have your own store.