How to use UGC in emailing
User-generated content can be used at almost every stage of the buying process. Incorporate it into newsletters and automation. Here are some specific examples:
Abandoned cart and last viewed product – if a user is unsure about a purchase, a positive review (in any form) can convince them. Or someone else is happy with the product, I want it too.
Welcome sequence – show a new contact how great it is to be part of your community – and this is best done with the help of other happy fans.
A newsletter with a new product – a video from a UGC creator who received the product first to try out can work wonders.
While the most common way to use user-generated content in email is through photos, there are other ways to do it. Not all products and services are photogenic enough to fit into an email. So how can you effectively use user-generated content in your email?
Photos are the key
You can use photos in many ways, your imagination knows no bounds. Customers appreciate seeing the product in action in a photo, in real life . This method is particularly suitable for e-mailing for promoting clothing, footwear, cosmetics, toys, furniture and decorations. For example, if you are introducing a new collection in an e-mail, complement the message with photos of real customers or creators wearing your clothes .
Reviews increase credibility
User-generated content also includes reviews, which customers like and often follow when making dominican republic phone number data purchases. Try using a review in an email instead of a product description , or simply compose the entire email from excerpts of the most interesting reviews of your product. You can also use testimonials, i.e. written or spoken recommendations of a product or service. User experiences with your product or service presented in this way will clearly interest customers and increase the credibility of your brand.
UGC: review
Attach original video
Videos can also be used as user-generated content. Their creation and use in emailing is a bit more complicated, but it is not impossible. As a video, you can process.