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Of course, link building also increases traffic by having users click through to you from the referring page.

Why building backlinks pays off
There are several reasons. The main one is obvious – increasing organic traffic. We have already mentioned how link building works and also that link building and SEO go hand in hand and have a common goal: to bring relevant visitors to the website in the long term . Unlike paid advertising, they are really capable of this.

Paid campaigns on the Google Ads and Sklik platforms or on social networks can also bring visitors (and therefore customers), but:

their costs are constantly increasing,
you have to reinvest in each new campaign.
And what if you run out of budget for paid promotion? Then you need to have unpaid marketing channels in reserve, which include SEO and link building.

When listing the reasons in favor of link building, we must not forget about increasing sales . If the morocco phone number data referring website is thematically similar, it is likely that the visitors who click through to you will also be relevant and can become your customers.

Are backlinks still important for search engines?
Google, of course, knows that link profiles can be manipulated. It has been fighting this for many years with various algorithm updates that try to eliminate the benefit of unnaturally created links . An example is the Penguin update, which historically focused on these practices:

Creating, obtaining, or purchasing backlinks from low-quality or unrelated websites.
Filling a website with an excessive number of keywords or repeating them.
Between 2012 and 2016, Penguin underwent 10 updates, before becoming part of Google's core algorithm in 2017.

Penguin was created to fix a weakness in Google's system that allowed search engine rankings to be manipulated, but Google hasn't come up with anything fundamentally better since then that could completely replace backlinks as a ranking factor . While Google is trying to incorporate other metrics like content quality or author authority, it's easier for bots to evaluate links and still be very accurate.