To understand why Siemens’ marketing department chose Wrike as its top work management solution, it’s important to describe the work landscape of the past few years and how it has changed dramatically.
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With an increasing number of fully remote hybrid teams around the world, marketing teams are under increasing pressure to do more with less .
More restrictions, budget constraints, and fewer resources have forced many afghanistan phone number data marketing teams to get creative in their day-to-day operations.
From Virginia’s perspective, Siemens’ transition from mostly traditional marketing to predominantly digital marketing was greatly accelerated by the COVID-19 pandemic. From in-person work in the office and at events to remote work setups, employees had to embrace an always-online work environment that relied on 100% digital communication.
While traditional marketing remains an important part of Siemens’ marketing strategy, it has taken a backseat in favor of digital marketing. In addition, Virginia notes that the company’s overall focus has shifted from product-centric to customer-centric.
From Tony's perspective, projects have come about very quickly in recent years, and they have had to adapt much more quickly to meet expectations. This has introduced key questions such as:
How can resources be shared across projects and teams?
How do different teams align and learn from each other to streamline marketing processes?
How do you speed up your decision-making process to keep pace with the ever-changing ups and downs of a changing market?
Wrike’s The Dark Materials of Work report revealed that only 37% of marketers know what their teams are doing. This makes it difficult to assess whether teams are achieving their goals according to established metrics.
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