30+ Best Lead Generation Tools (By Type)

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And how to build a B2B lead generation machine
Are you looking for lead generation tools and how to use them to set up your own B2B sales lead generation system?

Then you are in the right place!

I won’t just give you a bland list. I’ll help you make sense of it, so you can clearly see how the different software tools fit together.

As an expert in the B2B lead generation space , I’ve only listed tools that I can personally vouch for. All of the tools below have been used or tested extensively by our team.

And all these tools can be integrated with our own B2B sales management software (salesCRM) with built-in lead generation features, Salesflare .

But before we dive into that, let's first a complete list of unit phone numbers look at the big picture: what types of lead generation tools are out there?

Types of Lead Generation Software
Basically, there are three ways to generate leads:

Outbound : contacting potential prospects
Inbound : convert existing traffic into identified prospects
Nurturing : converting a cold but already identified audience into prospects ready to be sold

That’s exactly how this list of lead generation tools is organized, with different subtypes by main type.

Here's a quick overview of the structure (feel free to click on a specific section.

Lead Generation Tools
Inbound Lead Generation Tools
Lead Nurturing Tools
Bonus: How to Build a B2B Sales Lead Generation Machine
If you see Salesflare listed more than once, that’s okay: Salesflare comes with a ton of built-in lead generation tools, so you don’t have to juggle your leads between a bunch of different systems. But don’t worry: In each section, I’ll introduce you to a great alternative.