The strategic role of Public Affairs in stakeholder management

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In this sense, the activity carried out in Public Affairs must be considered as absolutely strategic, so that it can contemplate both the interface with the Legislative and Executive Powers, as well as with organized groups of civil society and sectoral entities.


Thus, one of the main objectives of the Public Affairs service is precisely the ability to build solid relationships and establish a good reputation with stakeholders, which are fundamental to lobbying, so that it can collaborate in the defense of interests, leading to political and regulatory development.


This action brings, once again, the importance of transparency in all areas involving lobbying, as well as in the actions of professionals in Institutional and Governmental Relations and Public Affairs.


According to research carried out by the Public Affairs Council jamaica mobile database in 2018, the North American population has a high acceptance rate of lobbying as long as there is a good commercial justification for its performance, understood as: protecting employment in companies (56%), supporting social causes (51%), and promoting equal competitive conditions (50%).


Another piece of data, however, obtained through a study carried out by Gallup in 2019, reveals that in the United States, the ethical and honesty standards of lobbyists are considered very low by 58% of those interviewed.


The results obtained from the two surveys show that it is essential that companies act with increasing transparency, clarity and auditability in their relationship processes with the public sector.


It is also important that they focus on issues that do not only aim at profit, but that they can act in their relationships with government entities in a way that reinforces the collective interest and, ultimately, builds the social fabric necessary to achieve long-term objectives.


Therefore, it is clear that, regardless of the trend that will follow in Brazil and the Brazilian population's assessment of lobbying, it is essential to adopt Public Affairs as one of the main strategies for fostering relations with stakeholders and their communication.