Goal of increasing conversions

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This is the final stage where people actually decide to visit your restaurant . Facebook offers three conversion goals for this stage:

• Conversions: Encourage people to take a specific action on your website, such as purchasing a gift certificate, ordering food delivery, or booking a table.
• Catalog sales: This targeting is more for e-commerce stores, but for restaurants, you can use it to order food online, for example.
• Store traffic: Promote your restaurant and attract hong kong phone number data people who are in the immediate area.
• Most small restaurants focus on conversions because they want to make sure that they get a specific return on their marketing spend in the form of a food order. However, if you read the examples at the end of this article, you will see that focusing on increasing brand awareness or generating leads can also be very valuable for a restaurant.

Focus on your audience
Once you've chosen your goal, you'll be able to choose the audience for your ad . The more you know about your customers, the better you'll be able to target a specific group of people who would enjoy your restaurant. What neighborhoods do your potential customers live in? How old are they? What is their household income? What are their hobbies?

Facebook offers many different ways to determine who sees your ad, including location, gender, age group, interests (including interests related to your restaurant), and more.

When you set up your ad audience, you'll be able to specify the location of the people who will see your ad . If you want to target customers in your immediate area, keep your targeting within a radius of about 10 kilometers to avoid showing your ad to people who are too far away. In addition to choosing radio, you can also use postal codes for geotargeting.