Planning a Successful Telemarketing Campaign

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The key to getting clients out of their status quo is meaningful discovery. Involving your existing customers in telemarketing calls and sharing their current solutions and resources is key to identifying gaps and opportunities in other products or services you offer. Discovery is not just asking questions, but asking the right questions in the right way. Open-ended discovery is crucial here, as “yes” or “no” questions will only receive a “yes” or “no” answer and will not successfully understand the pain points of existing customers.

The best telemarketing companies use effective discovery questions to sell more australia phone number material services through cross-selling strategies to existing customers. Transitions "One more thing before I let you go., "I also want to tell you. and similar phrases are simple transition statements that may lead to confusion with existing customers Any cross-selling attempts will fail because it will leave the customer with the impression that they are just reading a script. Effective transitions will use the information gleaned from discovery to come up with solutions to their specific challenges. “I realize you’re struggling with xyz, and I hear that a lot from the clients I work with.



What I recommend is our xyz..." Tailoring transitions to customers is just as important as customizing pitches. The best telemarketing companies use customized conversions to leverage existing customer cross-sell strategies to effectively sell more services. Product knowledge is a given here, and knowing your product like the back of your hand is a given. Any telemarketing company will tell you that this is one of the highest priorities in training. In order to be good at cross-selling to existing customers, you need to know more than just everything. Features of the product or service being offered, and most importantly, understanding the benefits to existing customers.