Another important consideration when developing an effective content plan is examining your website's already performing content. These are the articles that receive the most traffic and where your visitors spend the most time.
For example, it is always useful to search for the most important pages and posts .
MonsterInsights Top Posts/Pages Report
Once you know which articles are performing best, you can plan to create more content on similar topics and increase your traffic.
I also recommend checking the keyword rankings of your best articles. You may fantuan database be able to improve their rankings by scheduling updates and optimizations.
You can get more detailed information by installing the MonsterInsights Custom Dimensions add-on . It will allow you to create reports on the most popular authors, top categories, top keywords, and most popular post types.
In turn, this information will help you develop a data-driven content strategy that works.
For example, if one author's articles are performing well, you can train the rest of your team to follow their techniques. Or, discovering your top categories will show you popular topics on your website that you should plan more content for.
What's working on my site?
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