Some sites place hidden content in an effort to boost search engine rankings. They use techniques such as writing in the same color as the website's background or using a zero font size to make it imperceptible; female database another way is to rearrange text outside the website using CSS.
These methods of hiding words have already been identified by search engines, so it's very easy to locate and penalize them.
Structured data makes your site's results stand out on the search page.
They take up more space and can include images and review outlines, which are star ratings.
These more attractive results have a higher click-through rate, which is why they're often modified to trick search engines into appearing there. In some cases, they include very high reviews, with a 5-star rating, and various structured data are added to stand out from the competition. In other cases, structured data is used to drive traffic to a different site than the one shown in the search result.
While there is no algorithm yet to detect fraud in cases of abuse of this practice, search engines urge potential offenders to be reported. Information can be found in the Google Help section " Report an ad ."
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