This email marketing platform is characterized by an informal tone that appeals to dry humor. It's important to clarify that, while Mailchimp has a character named Freddie, who captures the brand's spirit and uses gestures throughout the experience, the texts are not written in his tone.
Considering how expensive it can be to put together an email rich people database marketing campaign, the company relieves users with highly memorable, successful messages.
The brand used UX Writing as a way to differentiate itself and to spread the word : its creative messages are very common; users even create social media accounts that compile the famous phrases that appear when using the platform.
Orange Card
While other banks strive to appear honest, Tarjeta Naranja stands out with its motto: "Be financially incorrect." And it supports this with attitudes like offering candy in its stores and the friendly tone reflected in its products.
The brand has an Orange Brandbook that specifies all its writing guidelines: they choose a human, approachable, and friendly voice to address their users. Their goal is to use the same voice that representatives use when interacting with customers in-person at branches.
Writing trends have evolved, and the company has now opted to remove the word "card" from the product's name. For this reason, we can find texts such as, for example, "How to order your Orange."
- Board index
- All times are UTC
- Delete cookies
- Contact us