Audience segments:
Current customers : Want to learn more about the product's capabilities.
Potential customers : Interested in detailed examples of product use.
Key metrics:
Number of participants : The number of people who attended the event.
Engagement : Feedback from participants.
Conversion : The number of participants who become chinese malaysia data customers.
Examples of offers and reasons for choosing them:
For current customers : Free participation in an in-depth master class. This helps current customers get the most out of the product and increases their loyalty.
For potential customers : A special invitation to a demonstration with the opportunity to ask questions. This helps establish trust and demonstrate the product in action.
Resources, costs and tools:
Resources : Speakers, event organizers.
Costs : Rental of premises, preparation of materials.
Tools : Zoom, PowerPoint, printed materials.
Results:
Increased Engagement : Events helped increase customer engagement by 20%.
Attendee Conversion : 15% of event attendees became clients.
7. Working with affiliate programs
7.1. Creating a partner network
Affiliate programs can significantly expand your audience reach. Examples of implementation:
Creation of an online platform for partners, where they can receive all the necessary information and materials for promoting products.
Audience segments:
Partners : Companies interested in cooperation to promote products.
New Customers : Customers attracted by partners through their marketing efforts.
Key metrics.
Master class on using the product to achieve maximum efficiency.
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