Shopping malls: how to turn likes into sales

[samiaseo75]

With mall visit metrics at technical zero and most operators' sales at the same levels, it's time to think about opening their doors and preparing to welcome customers back. The facilities must be safe spaces from a health perspective, and welcoming and pleasant places to recapture the vibrant feeling of shopping. This is the hardware that needs to be well polished and fine-tuned.

Failures in cleaning, excessive capacity, or carelessness in band data customer service will not be tolerated. But beyond this essential component, something more will be needed to win back customers and visitors. Consumers already know they can live on less and buy almost everything from home through e-commerce. So, why return to the mall?

With the lockdown, digital transformation has accelerated. Social media usage time and internet traffic have skyrocketed, setting the trend for business development in the coming years. Super-digitalization is here to stay, and we must be prepared for it.

Despite appearances, this isn't necessarily a threat to shopping centers. Large operators know that combining online and offline sales models improves conversion rates for both. In fact, large retailers already know that there are no two separate and independent worlds.