Ecommerce Guide to YouTube Ads

[samiaseo75]

Most DTC e-commerce advertisers advertise on Facebook Ads, where they do surprisingly well. However, it is definitely not good for a brand to advertise on only one marketing platform. We have previously written articles about how to start running ads on Google in addition to Facebook using a Performance Max campaign , which best replicates the social experience. Now we would like to focus on when, how and why to start advertising on YouTube.

What you should know before you start
YouTube is a completely unique platform. It's not a true india car owner data search like we're used to from Google , for example . It's not entirely social. Although it's part of Google, it stands completely on its own. As a result, it's not easy to manage as an advertiser.

If you don't want to throw money out the window unnecessarily, here's the gist of YouTube advertising:

Instagram and Facebook have combined optimal targeting with a captive audience to shorten the conversion cycle, which many advertisers find frustrating on other platforms. On YouTube, users watch content they enjoy. Or learn what and how to do.
A brand with a robust YouTube organic program will outperform a brand that uses the platform solely for advertising. They have high-quality content waiting for people to end up on their channel from advertising.