One personalized campaign that is sent to subscribers is one that asks customers if they want to be notified about upcoming promotions. This promises that the user will be one of the first people to hear about it if they opt-in. Once the user clicks “notify me,” Live Love Gameday responds with a reassuring message that tells the customer they will be the first to know about the next mega sale.
As part of this campaign, Live Love Gameday also includes a section that tells customers to browse their store while they’re waiting for the sale. When the link is clicked, the user is automatically directed to Live Love special lead Gameday’s website. Although this seems like a small addition to the campaign, it’s actually helped generate $2,000 in additional revenue in the 60 day timeframe.
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Using Facebook Messenger and SMS for advanced personalization leads to better results
There’s no better time than right now to start personalizing every experience for your customers. In fact, marketers tend to see an average 20% increase in sales when using personalized experiences. The reason Facebook Messenger and SMS is one of the best channels to start offering these personalized experiences is because of their significantly high open rates and click-through-rates, and also because both of these channels aren’t cluttered with other promotional messages from your competition.
Live Love Gameday Messenger convo example
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