Olatz Guridi, IM student and SEM Account Manager trainee at eStudio34

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Olatz Guridi is a persistent individual with a tremendous work ethic and a desire to learn everything, as evidenced by her project-filled career. Her career clearly shows that she has a clear vision of what she wants and has strongly invested in digital marketing to give her professional career a new direction. She began as an HVAC and renewable energy project technician, progressed to drone pilot, and eventually became a community manager and SEM specialist interning at a renowned Spanish agency. She tells us her story in the following interview.

You initially trained to be an HVAC and renewable energy project technician and spent almost five years working in the sector for Thermotechnic. What motivated you to choose this career path?
The main reason I started my career in the world of renewable energy was because it was a fast-growing sector and I was interested in it because of its environmental impact.

You then decided to pursue a degree in Multimedia Design. Why did you decide to change fields?
After five years, my professional bolivia mobile database interests began to change and evolve. At that point, I chose the Bachelor's Degree in Multimedia because it encompassed several disciplines that I found very interesting and gave me a broad perspective on the digital world.

At the same time, you work as a drone pilot, a profession you still pursue. How did this opportunity come about?
The world of drones has always been one of my passions. When I made a career change and left my field in renewable energy, I felt it was time to dedicate time to my hobby. Furthermore, being able to make aerial recordings with a drone greatly enriched my professional audiovisual output.

What kind of companies do you work for and what are your responsibilities?
My work as a drone pilot focuses on supporting various audiovisual companies by providing them with aerial images of interest. However, given that my career in digital marketing is constantly evolving, being a drone pilot has become more of a hobby than a profession.

After graduating, you decided to specialize in digital marketing. What drew you to this field?
During my freelance career, I accidentally ended up handling digital marketing issues in a very amateur way. This made me consider pursuing specific training, as more and more companies are looking for specialized profiles in different areas of digital marketing.

For the past two years, you've been working as a Community Manager and Social Ads Specialist for Estás Studio. What part of your job do you enjoy most?
The best thing about working in the social media world is that everything is constantly changing. You have to reinvent yourself and find new solutions in a very short time so that your clients get results. It's very satisfying to see that your work expands a company's reach. I've also been fortunate to work with very demanding clients with very clear ideas, and that has significantly helped their social media results.