After re-attracting customers to become VIP members, marketers must ensure that the membership loyalty program is complete enough to attract them to come back for more purchases. So here are some tips to help your brand stand out.
and running your business, don’t forget to provide feedback to the disadvantaged groups in society. For example, Toms, a well-known brand of footwear and accessories, has established the " Toms Passport Rewards " point system, allowing customers to use points to support charitable funds or associations when buying shoes. By allowing consumers around list of argentina whatsapp phone numbers the world to participate in charity activities, Toms has created a "conscience" image for itself, not just a trendy shoe brand.
Going beyond purchase promotion,
brands may wish to develop functions other than shopping for their VIP membership systems to maximize customer value beyond consumption behavior. Take the skin care brand Odacité as an example. As long as consumers share products on Facebook, follow the brand's Instagram, write experience experiences, or even just apply for a membership account, they can easily earn membership points . Through this strategy, the brand successfully gained more exposure and collected more customer data, while consumers received points that were essentially equivalent to cash, creating a win-win situation.
Let customers take the initiative to promote the brand
and try to make customers further become advocates of their own brand. This is also the original intention of the beauty brand Tarte to plan the "Team Tarte" event. As long as customers post user-generated content (such as taking selfies with Tarte products, writing online reviews, etc.), they can receive points as feedback, and these customer groups have also become Tarte's new marketing force. Since you can gain online exposure by providing point feedback to consumers, why spend a lot of money to ask influencers for help?
