Today, technology simplifies many of these tasks, so, more than financial resources, entrepreneurs require knowledge and skills to take advantage of the different platforms available on the market.
Logistics marketing , in this context, becomes one of the most beneficial practices. In addition to being accessible, regardless of the size of the organization, it ensures better performance and, above all, provides a better experience to consumers.
Would you like to learn more about this interesting topic? Then, you should check out the content on logistics marketing that we will present to you below:
What is logistics marketing?
As the union of both terms suggests, it is a business mechanism vp technical email lists designed to improve performance during supply, production, storage and marketing tasks ; taking into consideration the characteristics of the market .
Logistics marketing , therefore, integrates two functional areas of the company to plan, from a strategic perspective, each activity carried out and, among other functions, correct errors committed in a timely manner.
5 Benefits of logistics marketing
1. Ensure proper supply
When a company forecasts the demand for its products, it can determine the quantities and properties of the raw materials and other products it requires.
In this way, with the synergy achieved between both areas, delays, unnecessary financing and, especially, excess products stored in stock are avoided.
2. Allows effectiveness in productive activities
In addition to optimizing the use of resources, this mechanism helps us to keep our focus on the goals we want to achieve. For example: achieving 100 units produced per day or maintaining a maximum of 5% of defective products per month.
3. It makes the creation of standards possible
In this way, the quality of the products is ensured by taking as a reference parameters established internally (or those of the company itself) and others established by public institutions, auditing firms or even competitors.
4. Increases satisfaction levels regarding transportation service
Direct marketing has a direct effect on the delivery of products, whether in terms of the security offered, the preservation of physical properties (presentation) or delivery time.
5. Increases business competitiveness
With this mechanism, it is possible to optimize costs and reduce expenses to offer better prices and, consequently, obtain more attractive profit margins.
It also provides a better quality of service, which allows us to demonstrate a differential value proposition compared to competitors and satisfy customers.
Elements of logistics marketing
Generally, it is possible to identify three common elements during logistics marketing actions , regardless of the sector or size of the company:
1. The market
It is made up of the set of clients and/or consumers who have specific characteristics, needs and interests. For these reasons, they must be studied objectively before, during and after any logistics marketing strategy .
2. The supply chain or supply chain
It refers to all the stages to which raw materials and other production processes are subjected, in combination with technology, until the finished product is delivered to the final consumer. In this case, the number of processes and the time elapsed does vary from one company to another.
3. Delivering value
It describes the perception or level of satisfaction of a market regarding the benefits of a product, a brand or even a company. For this reason, it has a decisive impact on sales both in volume and in economic terms.
5 examples of successful logistics marketing
When a company achieves integration between marketing and logistics, it can be more competitive in the market. In this way, it provides a quick response to the needs of its customers and avoids excessive advertising expenses or the underutilization of productive assets.
Now that you know the most relevant aspects of this topic, we will present you these 5 examples of logistics marketing from leading companies :
mercadona-marketing
1. Logistics marketing in supermarkets
Major supermarket chains are making intensive use of technology to provide solutions to the problems of their customers who, for reasons of time or due to factors beyond their control, cannot purchase products in person.
In this case, they make their purchases online or by phone and receive the products at their homes. Mercadona would be a clear example of this type of company.
