B2B companies are already betting on video marketing

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Today, 85% of companies use video marketing as a tool to impact their target audience. Not just companies that sell to retail consumers, which have traditionally created advertising pieces to be broadcast on media such as cinema, traditional television or digital outdoor advertising (DOOH).

Does your company use video as a marketing tool?
Source: WYZOWL

Of all the audiovisual content, video is the one that B2B america cell phone number list companies use the most to reach out in a more dynamic way and generate more engagement . With a well-targeted, well-structured video with clear objectives, companies can convey their story, the values ​​that differentiate them and generate much more trust among their potential customers. In fact, 79 % of users say that videos help them make purchasing decisions .



Furthermore, 92% of entrepreneurs who use video marketing say that it is one of the most important and effective parts of their strategies.

Is video an important part of your marketing strategy?
Source: WYZOWL

Currently, 85% of companies worldwide use video as a marketing tool, almost 20% more than in 2017, and the trend in the coming years is for it to continue growing.