Don't worry, in this article we will tell you everything about the cookieless scenario and best of all, we will give you 10 solutions so that you don't miss third-party cookies.
What is cookieless?
What is the origin of cookieless?
What is the current cookieless scenario for companies?
How does cookieless affect businesses?
10 solutions to consider for cookieless
What is cookieless?
Cookieless is a term that emerged to define the disappearance of third-party cookies .
Cookies are data that is recorded in a user's browsing australia email list 7.6 millions contact leads history and third-party cookies are those installed by a company other than the owner of the website we visit or also those installed by advertising services to display their ads more assertively, doing remarketing , for example.
In the case of the number of users who use Google Chrome, Google collects this data, using it, for example, to optimize Digital Marketing campaigns .
However, on January 14, 2020, Google announced that third-party data would no longer be available to companies and that there would gradually be a discontinuation process that would culminate in 2022. However, that deadline was recently extended until 2023 .
In this way, cookieless makes it more difficult for marketing professionals to track users to better understand their behavior , as well as evaluate the results of Digital Marketing strategies and obtain other types of information.
What is the origin of cookieless?
The disappearance of third-party cookies is nothing new ; the idea of cookieless arose with the application of the GDPR, the General Data Protection Regulation of the European Union, in 2018, since this document considers cookies as personal information .
Almost simultaneously, the Organic Law on Data Protection came into force in Europe in 2018. With this law, companies needed the explicit consent of users to use any data obtained in their advertising campaigns .
In addition, various countries began to create limits and restrictions on the management of cookies and the need to notify the user about their storage. Nowadays, it is rare to find a website that does not show you a notice when you enter informing you or asking for your consent for the use of cookies.
Since these regulations, cookieless is becoming more and more popular, and even browsers such as Safari and Firefox had already taken the initiative , long before Google, to block cookies.
