However, can you tell us what should be published in a blog ? In many cases, not knowing what content can be published in a blog is the only thing that separates a company from a much clearer and more solvent future. That is why we are not only going to tell you what to write about in a blog, but we are going to give you excellent ideas so that you can decide for yourself. Are you up for it?
blog ideas
We have already told you on other occasions what a blog is and what it is used for , but knowing how to fill it with information and how to make it interesting, that is another story!
A blog should reflect the knowledge and services that a company offers , but its content should not be limited to a purely commercial tone. When considering blog ideas, it is best to be able to work from different points of view. The blog can be informative, educational, friendly or a bit of each, and address different topics of interest from many different angles. In fact, the same topic can give rise to several posts simply by changing the way of looking at it.
This ultimately enriches the reader's experience and strengthens the company's position as an authority in its field.
How many times should you blog for optimal results?
To achieve a great impact with each post, it is ideal to publish between two and three posts per week on a blog. This frequency is perfect for search engines to identify said resource as relevant, which will allow them to capture more clicks and increase organic traffic to the page.
What a blog should contain
A blog that aims to be successful should include at least the following elements:
Welcome page .
Attractive header
Intuitive navigation bar .
Sidebar for featured content .
Search bar .
Social media icons to share content clearly and directly.
Well organized blog archive.
In addition, it is essential to offer attractive visual content and germany business email list tags that make it easier for users to search for specific topics. Although it is optional, it is advisable to also include related topics , as this will increase the length of time users spend on the website and, therefore, the chances of conversion.
How to generate blog post ideas?
To generate good blog ideas, it is very useful to identify the main themes related to your sector and define relevant subtopics.
Tools like AnswerThePublic and Ubersuggest can help you find keywords related to them, as well as topics of interest that you may not have initially considered, but that have a lot of frequent searches.
What is the ideal length for blog posts?
The optimal length for a blog post, especially for SEO purposes, is between 500 and 2000 words . This length allows you to cover a topic in depth enough to generate value and keep readers interested, as well as boosting your website's search engine rankings.
Types and examples of content for a blog
When it comes to creating a blog post example, or a bunch of them, the first thing to keep in mind is that blogs can host a wide range of content and formats. Some common examples include tutorials or step-by-step guides , product reviews , infographics, podcasts, or videos.
This means that a blog does not have to attract a very specific type of person, but can be aimed at different audiences while improving the SEO of the website in which it is integrated, thus offering multiple entry points for search engines.
Step by step guides
To structure a post that explains a process step by step , be sure to follow these steps:
Start by contextualizing the topic so that the reader understands its importance and in what situations it will help.
Divide the text into headings that clearly delimit each phase of the process, thus facilitating navigation through the content.
Use bullet points to detail each step clearly and precisely, without any ambiguity or confusion.
This simple structure improves the clarity of the text and makes the content more accessible and attractive to all types of audiences.
Resource lists
A resource list post should be structured in a way that gives the reader quick, organized access to the tools or information needed to perform a particular action.
It's best to start with a brief introduction about the topic and why the resources you're going to provide are useful. Then, list each resource with a concise description of its value. This type of post is especially useful for topics focused on personal development, productivity, digital tools, or self-taught learning, where the reader is looking to improve in a specific area by using tools they're not familiar with.
