More clicks on the links in your mass mailings means more chances of selling, right? It's clear that if contacts don't go to your website or store, they're very likely not to buy.
So how do we get more clicks on our links or calls to action?
Well, for this little problem there are a few very simple tricks that you can apply very easily.
If you use them well, you will have many more clicks.
Let's look at them, starting with the most classic one, but first, I kuwait phone number data recommend you take a look at other posts that could fit into a "series", they are:
Some tips to get more opens: Write impactful email subjects that can't be ignored
And templates to write your emails: Ready-made copy templates for email marketing and free funnels
Now yes, we begin:
1 1.- Resend the newsletter to those who have not opened it
1.1 ► Add that link to another newsletter
2 2.- Place the target link in two locations in the newsletter
3 3.- Use two alternatives of the same link
4 ► Some extra tips and ideas
4.1 1) Use more visible buttons and calls to action
4.2 2) A/B test your subject lines
4.3 3) If you see that the results stagnate or deteriorate little by little over time, do some testing.
5 Try these tricks
1.- Resend the newsletter to those who have not opened it
This is one of the simplest things we can do, requiring almost no intervention on your part.
You just have to use the segmentation tool included in Mailrelay , so that you can create a segment with the contacts who, having received the newsletter, have not opened it.
To that segment of contacts who have not opened the newsletter, you send the same newsletter, perhaps varying the subject, or, if you have time, the content, in case they did receive the newsletter.
This way you can ensure more openings of that newsletter, and very likely, clicks on the link you are interested in.
If you have a product or service to sell, this is an easy way to get more leads.
Don't rule out either:
► Add that link to another newsletter
It is clear that if the link you are sharing is very important, for example, for a promotion you have going on, you will want to give it as much exposure as possible.
For example, if you are sending a blog post, you can add the link as a reminder and get some extra clicks.
Now let's look at another strategy that has given me quite good results when I have used it.