Now that you know your competitors' audiences and market share better, it's time to complete your competitors' profiles by entering their basic company information. This will provide context db telegram that will help you analyze your results and build a more competitive marketing strategy.
For example, let's say one of your competitors has only been around for a couple of years, has half the number of employees you have, and has managed to raise millions of dollars in funding. In this case, they could pose a greater threat than the larger, more established company.
You can find basic information about your competitors in the Company Information section of the Traffic Analytics Overview report. This information includes the categories in which the company operates, the amount of funding raised, and the number of employees.
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You may also decide to do a manual search to get more details, such as:
when the company was founded and its main milestones;
how the company is structured;
what differentiates it from the rest of the market;
where it operates.
Try to have consistent information for each competitor if possible, to make comparison and analysis easier. However, if you find a key detail that stands out, don't hesitate to include it in your profile.
