We want to present you some digital marketing metrics that are used for B2B companies. These are more beneficial for the particularities of this type of business.
1. Inbound Marketing Metrics
There are different indicators that allow us to check if the Inbound tg database Marketing strategy is working correctly. Below, we present the most commonly used indicators:
Visits to lead ratio: One of the most important digital marketing metrics. Knowing the traffic on our website is an Inbound Marketing strategy to start converting anonymous visitors into users willing to provide us with their data to establish relationships with the brand.
Lead to MQL ratio: To know if the leads you are getting are of quality, you need to calculate the lead to MQL conversion ratio. MQLs or Marketing Qualified Leads are those leads that have the greatest chance of becoming real customers. With this metric, you can check the quality and effectiveness of the content offered at each stage of the purchasing process.
digital marketing metrics
MQL to SQL ratio: The MQL or SQL conversion ratio is a key piece of information for your company's sales department. It will allow them to know which leads are ready to have direct contact with the sales department.
SQL to Opportunity Ratio: For the sales department, one of the most important ratios to measure is the conversion of SQL to Opportunity. The latter are those prospects that have a high probability of becoming customers.
Opportunity to sale ratio: The last step in this sequence is to know the Opportunity to sale ratio, which will indicate how many sales opportunities we have opened and how many we have closed in total.
