When a user wants a product that is out of stock at that precise moment, it is very interesting to have an option implemented to notify sudan business email list them when it is available again in the e-commerce.
Asking users to add themselves to this “list” not only creates urgency, it also makes the customer experience more satisfying by not having to constantly check to see if the item in question is back in stock.
It would work like this. When the product is out of stock, a small form would appear where the user would leave their email address (sometimes they are also asked for other information such as name or phone number) and when the product is available again in the e-commerce, they would receive a Back in Stock Email informing them of this.
It is up to us to give the email the right tone to persuade the user to make that purchase. We can use phrases like “Get it now before it runs out”, “While supplies last” or “Limited quantities available” to create urgency and generate fear of losing the product again. In fact, the idea is precisely to guide the customer towards buying the item before it disappears again and at the same time, show them the value of it.
Here we can see an example of a Back in Stock Email from Ugg . As we said, they use one of the strategies we discussed in the copy to generate a feeling of loss aversion and show the success of the product: “Get yours before they sell out again.”
In this other example, in this case from Sonos , we see how the company chooses to include in the email what appears to be an incentive (free shipping) to lead the user to take action.
Finally, we leave you with some data that demonstrate the effectiveness of this type of email thanks to its good results. According to Barilliance, it has an opening rate of 65.32% and has the best performance among the different types of email marketing campaigns.
