While every campaign is different in terms of content, audience and objectives, these 3 basic tips will help you identify your opportunities and make the most of them to make your next campaign a success.
Notify your existing contacts
The first step in promoting your content offer is to share it with your existing contacts. Your contact list is one of the most powerful databases you have access to, as it is made up of people who have already expressed interest in your company, your content, or your previous offers.
But before you send a mass mailing to your database, you should consider whether your content offering is useful to everyone. If, for example, your new offering is a webinar, thinking about your target audience will allow you to better plan the content of the message and how to make it interesting for your readers.
And for your message to be truly effective, you need to look at what stage of the sales cycle each contact is in to determine if your new offer will work for them. Perhaps a webinar is appropriate for those closer to closing, and an introductory ebook will be better for newer leads.
Write about your offer on your blog
Once you have distributed your new offer to your contacts, it is time to look for new opportunities to increase the audience for your offer. The best way to do this is to use your blog.
The best way to use your blog to promote your new content offer is to write consumer mobile number database articles related to it. But for your articles to be effective, they must meet certain characteristics:
Focus on your audience: An article that is 100% promotional stops being interesting very quickly. The most read content is that which is useful to the reader.
Create content that is easy to read and share: On the Internet, it is not the wisest who wins, but the one who knows how to approach his audience. Keep your content easy to understand and easy to apply so that your audience can consume and share it.
Use the social networks that best suit your audience
Social media is an extremely effective medium for spreading your content and growing your audience. But this doesn't mean that your campaign should use it without any consideration.
The first step before launching a campaign is to analyze which social networks are useful for your company. Maybe your audience is very active on Facebook but not on Twitter. Maybe the profile you are looking for is on LinkedIn or Google+.
There is no reason to waste time and resources opening profiles left and right if they are not going to yield results. A well-focused action will be much more useful than shooting in the air and waiting to see what happens.
Finally, you should know that each social network has different formats and requirements for the material you upload. Image sizes, post text, and other elements will vary greatly, so do your research before posting.
