Email Marketing

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Email marketing is often considered a cornerstone of outbound marketing, but it is also a reliable, effective, cost-efficient way of supporting your inbound strategy.5 Regular emails to warm prospects help nurture relevant leads and keep your brand top of mind. It is also an excellent way to promote your content marketing efforts and move leads through the funnel.

Paid Ads
While organic engagement is mexico whatsapp number important, many B2B brands want to generate leads faster, and paid ads are the perfect way to accelerate the process. Google Ads and LinkedIn Ads essentially allow you to gain the same benefits as organic SEO and social media marketing, but without requiring the same long-term commitment.




The key is to carefully target your ideal audience and use the right lead magnet to lure them in. While some buyers may be most tempted by downloading a piece of thought leadership content, others will be more responsive to a demo or information about your solution. It’s important to test a variety of strategies with a range of CTAs to identify which offers work best for each of your audiences.