A growth marketing agency will have mobile number database access to a wide array of tools, which they utilize to back up their growth marketing strategy and help you grow your business. These automation tools, like email drips and lead scoring, for example, can be used to further their strategy, but an agency's engagement is not primarily based on automation tools.
Growth marketing agencies also use data analysis to assess what marketing channels work best (and which don’t) to help determine your marketing strategy. Your agency won’t just implement all marketing channels and let them run indefinitely. They’ll tailor your strategies and channels based on your specific business goals, audience, and results.
The tools and technology of a marketing automation agency
A marketing automation agency tends to focus fully on the use of those tools and technology. For example, they may be responsible for setting up your email service provider (ESP) and setting up your drip email campaigns. They would also be responsible for tracking how effective these emails are at driving leads or sales and making improvements based on that data.
A good marketing automation agency will do what a growth marketing agency does, which is to learn your company's direction and develop a strategy backed by SMART goals. The way they’ll achieve those goals is through a vast array of automation.
The How and the Why of Marketing Automation Agencies
Where a growth agency looks to understand why something works, an automation agency looks at how something works.
A growth marketing agency will look at your business as a whole and consider it in its entirety when developing campaigns. They’ll also likely tackle multiple channels at once.
